Creative Lead + Senior Designer
A background in branding, campaign direction, and design. I partner with purpose-led and forward-thinking brands to create work that connects, cuts through, and scales.
Projects / Case Studies
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Scaling Felix Mobile: Building a Challenger Brand
Transforming Felix Mobile from an unknown telco to a standout, purpose-led brand - increasing awareness by 44% and driving 80% YoY sales growth.
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![An image of the felix mobile logo rebrand]()
Felix Mobile Logo Refresh
A new refreshed logo and campaign platform for Australia’s most tree-friendly telco.
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![An image of The Float House]()
Sportscraft x Olympics Tokyo 2020 Campaign
Designing a campaign to celebrate Australia’s Olympic team and reintroduce a heritage brand to a new generation.
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![An image of stationery]()
Alice Pleasance: Building a Disney Stationery Brand
Bringing a Disney-backed stationery and lifestyle brand to life - from concept to shelf.
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Felix Mobile 'Not All Talk' Campaign
A bold ATL campaign built around a cheeky puppet mascot to boost brand awareness and reposition Felix as a standout mobile brand.
