Creative Lead & Senior Designer
crafting functional and impactful brands








Crafting functional and impactful brands
I specialise in branding, campaigns, and creative direction - partnering with brands that want work that connects, cuts through, and lasts.
Blinq
Scaling a new brand identity across a fast-growing tech startup
Leading the in-house execution of a full brand overhaul - partnering with global brand studio Ragged Edge to scale a new identity across every touchpoint from the inside.
Full brand launched April 2026 across web, email, marketing, and more.
Felix Mobile
Building Felix: campaigns, retail, social, and everything in between
Four years developing and scaling a challenger telco brand - leading digital, retail, social, and creative output across every channel and campaign creative in partnership with agency Thinkerbell.
Brand awareness up 44%. 80% YoY sales growth. 13K TikTok followers from zero.
APG & Co - Sportscraft
Designing for heritage and the next generation
Senior designer across multiple campaigns for one of Australia's most iconic fashion brands - culminating in the biggest editorial feature in Sportscraft's history.
Featured in Vogue Australia. Rolled out across 100+ national stores.






